Quality of Work - Integrity of Word
Considering zero as the minimum and one as the maximum, according to SEMRush, the competition for: “Foundation Repair Kansas City” keyword is 0.91, a very high number for this metric. Companies are paying up to $56.60 every time someone clicks on one of those sponsored links with keywords “foundation repair Kansas City” or even more, paying $72.03 per click (0.96 competition), when people search for ” Kansas City foundation repair “? Yeah, it’s crazy.
Beyond those websites that publish lists like: “10 best foundation repair companies” or “Top 5 Kansas City foundation repair contractors”, others are sponsored by at least one of the companies mentioned in the respective article. Not to mention numerous other paid strategies that businesses use to be best ranked on Google and other relevant websites.
All of these are marketing strategies, and we are not here to judge companies that pay to be better positioned in the market, after all, “who is not seen, is not remembered,” right?
Our concern is with the false scenario that these strategies are creating to the public. Most likely the “10 best …” here, “top 5 …” there end up confusing those who are looking for basement repair services with, not “wrong” but, less than thorough information.
Many times consumers are led to pay more for services that have equal quality or even lower quality than that of the foundation repair company nearest to the top.
The goal here is not to disqualify any company in the industry, but rather to help to guide you find a good service without the illusions of the paid search.
With these tips, you should be able to figure out who you can trust to be there for you ten years later if there is ever a problem. Every foundation is a bit different, from the soil to the original construction.
John A. Coil
Foundation Myths
Foundation Repair FAQS
Foundation Repair or Replacement?
Questions to Ask Your Foundation Repair Contractor
Foundation Maintenance Tips
Foundation Repair Costs